'Don't sync your history data with Chrome, or create a sync passphrase. It's privacy, simplified,' said DuckDuckGo.Īccording to reports, the company is now waiting for Google to approve its updated Chrome extension, and the update should appear in the Chrome Web Store soon. 'This is directly in line with the single purpose of our extension of protecting your privacy holistically as you use your browser. There are various browsers that are free to download, and we recommend some in our guide to Google alternatives,' DuckDuckGo pointed out, adding that 'on iOS or Android we suggest you use our own mobile browser, which offers best-in-class privacy protection by default when searching and browsing'.ĭuckDuckGo added that in response to Google automatically turning on FLoC, they have enhanced tracker blocking on their own Chrome extension to block all FLoC interactions on websites. 'Don't use Google Chrome! Right now FLoC is only in Google Chrome, and no other browser vendor has expressed an intention or even interest to implement it. The privacy-focused web browser has asked people to block FLoC's tracking to protect their privacy. If you're reading this in Chrome while logged in to a Google account, yes, that likely means you too, and if not now, then eventually,' they added. 'After a short trial period, Google decided not to make this new tracking method a user choice and instead started automatically including millions in the scheme. 'It groups you based on your interests and demographics, derived from your browsing history, to enable creepy advertising and other content targeting without third-party cookies,' DuckDuckGo said in a statement.

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